Republic Wireless

Reward Tee

the complex journey behind a simple tee.

The concept

Republic Wireless approached us to handle production and distribution of a large-scale appreciation gift for beta testers of their new mobile messaging app “Republic Anywhere”. They knew exactly what kind of item they were interested in—a high-quality tri-blend shirt with a simple but memorable design. Republic had frequently ordered similar styles of shirts before, but what made this project unique (besides the awesome imprint) was the need to collect and organize beta tester’s shipping and sizing information to easily distribute the shirts to 1,500+ individual recipients across the country.

The goods

Republic chose a unique gradient design for the front of the shirt that required special finesse to ensure the design maintained its integrity. In order to make their digital mockup become a reality, we used a simulated process, working with dot matrix halftones to allow for the various gradients throughout the design. The front of the shirt includes fades from deep blue to green to yellow pigments throughout. This requires the combination of three different screens that needed to align perfectly to achieve this seamless fade.

The Logistics

Republic Wireless also enlisted us to be collector of distribution details for their campaign. We accomplished this through creation of a custom-designed online form tailored to the client’s branding guidelines in order to enable efficient, automated collection of recipients’ information. We handled preparing the responses for batch shipment, including tallying shirt quantity totals and ensuring each recipient was a verified Republic Wireless beta tester. Republic opted to include a postcard with each package and we facilitated swift distribution of shirts to 1,500 individuals across the continental US via budget-conscious packaging and shipping methods.

The results

Our ability to leverage advanced screen printing methods allowed Republic Wireless to provide their beta testers with a memorable “thank you” that will surely become one of their favorite tees. Our in-house logistics team facilitated smooth and swift distribution of each t-shirt to the doorsteps and offices of recipients across the country.

written by:


Account Management